Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.
McDonald’s is capitalizing on this movement. The fast food industry that is known for their 35,000 store locations has started recruiting talent through Snapchat to fill 250,000 open positions. This large-scale recruitment strategy may be more beneficial than it sounds.
Other companies are doing it too. Space150, a digital shop, ran an intern application through Snapchat for two weeks. The company used geofilters to reach college students on 29 different campuses. The filters asked interested students to follow Space150’s account and apply to 10 internships in the agency’s multiple offices. The application required that interested users create a Snapchat story for one of the agency’s brands as if it were the year 2020.
How to do it.
Source: https://inmarkmg.com/social-media/recruiting-on-snapchat-are-you-missing-out/ from https://inmarkmg.wordpress.com/2017/06/22/recruiting-on-snapchat-are-you-missing-out-2/
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