Everyone needs a little motivation sometimes, some people need it more than most, but even if you don’t it still pushes you to do better. Here is a a quote we at inMark believe really sets the tone for success.
“Whether you think you can or you can’t, you’re right.” – Henry Ford.
This quote is very powerful because it focus on YOU. You are your biggest asset, and your mind is your best tool. Now, it is up to you to take a quote, analyze it, and get what you want from it. On the surface, this quote is saying how strong your mind is that if you think you can’t do something, chances are you won’t be able to do it. You will get in your own way inevitably. However, if you do believe you can, then you will do whatever you can to make it happen. Either way, you will be right at the end of the day.
A different take on this quote can be made by anybody. How a quote effects you is ultimately up to you. Motivational quotes are meant to do exactly that, motivate. Next time you think you can’t, you might think more positively after reading this and believe you can. Just the thought of succeeding can alter your worldview and you might actually make your goal happen. So seize the day and don’t let anyone get in your way, not even yourself!
Supermarket advertising is exactly what it sounds like: advertising in supermarkets. The in-and-outs of traditional advertising can be difficult to figure out, especially for small businesses whose budgets are not as developed as larger companies.
Even with proper planning and an adequate budget, a company can spend months working on an ad campaign only for it to get lost among its competitors. Competition is the achilles’ heel to any company. It’s what drives away consumers and decreases sales.
That’s why supermarket advertising works—it’s exclusive.
Supermarket advertising is entirely exclusive. Our clients are the only company in their industry that advertise in their local supermarkets. That means there’s no outshining competitors and no fear that your competitors advertisements will outshine yours. The only focus is your advertisement’s quality.
Why exclusivity? Because inMark cares. We care about our clients and their successes.
InMark’s supermarket advertising products:
Think about it. Most people go to supermarkets for an extended period of time, and a lot of them bring a coffee or drink with them. These trash bins advertise our clients on the sides. That means when a costumer is going to throw out their latte, your business is what’s on their mind.
An update to the original grocery store checkout divider. InMark’s Brand Bars feature a 3-inch high billboard that displays a double sided advertisement. Our distinct and sharp Brand Bars are unique from other advertisements. Their innovation is sure to catch the eye of supermarket shoppers.
If a shopper is tired, what are they going to do? Sit down. That’s why brand benches are one of the smartest investments for small businesses. Our dynamic and versatile platforms are strategically placed so they catch the attention of even those who are in too much of a rush to sit down.
A potential costumer is about to embark on their weekly food-shopping trip. What’s the first thing they’ll need? A cart! That’s where they’ll see your advertisement. You’ll be on their mind from the beginning of their shopping experience to the end, AND even on their drive home after dropping the cart off at the corral.
Obtain brand familiarity in the easiest way possible. What’s a better way to get exposure among your local market than by welcoming them to the place they frequent the most? Our 7-foot tall welcome centers are the first engaging material costumers will see when arriving to the supermarket.
Grocery TV Network
Grocery TV Network’s 32 inch high definition screens are mounted just above the product displays in every other checkout lane. By creating a “video wall” across the front end of the supermarket, your business will be the center of attention.
Advertising isn’t easy, but inMark makes it easier. Our supermarket advertising programs allow companies to exclusively advertise their businesses to their local markets in their local supermarkets. If you or someone you know is interested in our services, call 1-844-INMARK-1 or visit our website for more information about our programs.
Supermarket shopping behavior has changed for the better and has created direct opportunities for effective, local advertising.
Society is changing, and it’s changing quickly. Not just technologically, but socially too. As gender roles change in society, so do gender roles in the household—including grocery shopping. What used to be a primarily one-person job has turned into an entire family task. What does that mean for small businesses? More exposure to more of your target market more frequently.
Food Marketing Institute (FMI) conducted a study in 2016 that tracked the behaviors of supermarket shoppers. The institute has conducted studies for over four decades to understand and predict trends of supermarket shoppers. The results of the 2016 study showed a shift in consumer behavior from 2015.
Households are sharing shopping responsibilities
3 in 5 households are engaging in some amount of co-shopping, according to FMI. This untraditional consumer trend presents an opportunity for local businesses. With no primary shopper in most households, supermarket advertisements are gaining more exposure. How? Two or more shoppers per household are seeing supermarket advertisements. That’s 200 to 300 percent more exposure than traditional single-shopper households.
Benefits for your business? More local exposure for your supermarket advertisement.
Shoppers want to eat at home
89 percent of supermarket shoppers believe that eating at home is healthier than eating at a restaurant. AKA, 9 out 10 shoppers are consistently visiting their local supermarkets for meal preparations.
Benefits for your business? Consistent repetitive exposure to your supermarket advertisement.
Co-shopping is a growing trend among Millennia’s
Millennials are the future. They are the new market, the new trend setters, the consumer behavior setters. According to FMI, co-shopping trends in households with more than one adult are growing. In fact, 91 percent of multi-adult households with young Millennials (18 to 27) are sharing shopping. For families with no Millennials? They’re still co-shopping, but 11 percent less than Millennial households.
Benefits for your business? Millennials, who were basically born into technology, prefer supermarkets over shopping online, so why not advertise there?
In fact, most shoppers still prefer brick-and-mortar shopping experiences
Although technology continues to integrate itself into our everyday lives, it remains an unfavorable alternative to physically food shopping. Only about 5 percent of all supermarket shoppers use online-only retail services. The other 95 percent of supermarket shoppers consistently visit their local supermarkets for their food necessities.
Benefits for your business? Targeting your local market, because the supermarket is where they are!
Food shopping is nothing new and it’s not going to be anything old soon either. Trends in consumer behavior prove that food shopping is here to stay, and it’s the perfect place for small businesses to advertise their services.
Advertising to supermarket shoppers has become easier than ever with inMark’s innovative advertising products. Advertising your business to your local supermarket shoppers is one of the most effective and affordable methods to promote your name, image and message to your targeted audience. How so? Supermarket advertisements, such as “Welcome Centers”, which are billboards featured at the entrance of the store or “Brand Bars”, which are grocery dividers placed on all checkout lanes, are guaranteed to be seen by the thousands of customers who continuously visit their local supermarket at least 2-3 times weekly for an average of 40 minutes. Unlike other forms of media advertising, supermarket advertising allows for high exposure, repetition and targeting.
A total estimate of 20,000- 25,000 customers visit their local supermarket on a weekly basis. During their shopping experience, shoppers must utilize grocery dividers to divide their groceries at the checkout lane and/or shopping carts to transport their purchased groceries, where your advertisement is strategically featured and guaranteed to be seen. Therefore, through supermarket advertising, a high volume of potential clients are exposed to your point- of-sale advertisement.
Thousands of shoppers are continuously exposed to your advertisement on a weekly basis for a stable strategic planning period. This allows your advertisement to be seen by an average of 20,000-25,000 local shoppers repetitively each week. Therefore, through supermarket advertising, potential clients are more likely to remember and respond to your advertisement.
Supermarket advertising allows you to target a specific geographic area or demographic. By targeting local shoppers you will be able to reach the diverse community that resides 3-5 miles from your local business. You will be able to reach the people you wish to target.
Supermarket advertising is an effective marketing tool to help create the brand awareness needed to promote your local business’s name, image and message. Through high exposure, repetition and targeting, you will be able to directly target the local community on a continuous basis, which is guaranteed to generate traffic for your business. Hence, investing your advertising bucks in supermarket advertising is key to reaching the right people that are important to your local business.
Contact us at 1-844-INMARK-1, or visit our page, inMark Media to get you started in your local supermarket!
Running a small business can be a daunting task. Here are some apps that I believe can help you in certain aspects of running your business! With everything possible at the tip of your finger it has become much easier to run and sustain a small business. Aside from your competition, actually running a business can be a downfall to a successful business.
This accounting software takes some pressure off of your accountant (who could easily be you) and makes it easy for them to manage your customers, vendors, clients, and finances. Powered by Intuit, they have evolved their interface to be as user friendly as possible. Making it easy to include payments and point of sale on one dashboard.
Everyone has heard of Google before, it has become a household name across the world. So why look passed it and its services for your business? From using it as an email with gmail, to creating and sharing documents and spreadsheets on Google drive, to video calls with Google Hangouts. It has almost anything you can imagine you would need to keep your business running. The largest search engine in the world that you use for information can keep a whole company connected with the use of its diversified suite. The best part about Google, IT IS FREE.
Once your business is big enough to have multiple employees, now you need to worry about scheduling, understaffing, overstaffing, people putting in requests for time off, dropping and picking up shifts. Deputy helps you with an organized platform for you and your employees. Using a cloud for you and your employees to access on their own phones will allow employees to submit requests and make it easier to see their availability. The transparency of the app makes it difficult for employees to not know what is going on in terms of scheduling.
Social Media Marketing
As a small business running multiple accounts on different social media platforms can be difficult when you have a ton of other stuff to worry about. HootSuite allows for pages like Facebook, Twitter, LinkedIn, Instagram, and other platforms to be handled on one dashboard. Creating and scheduling content on multiple platforms at the tip of your finger. With many features being free and some costing money, the possibilities of social media dominance are endless.
Every business owner must equip themselves with the necessary tools to succeed. In this digital age, the solutions are out there, all you need to do is your research and decide what is most convenient and cost effective for you. inMark Media provides businesses with sales consulting services among other services tailored to your needs. For more information visit the agency services section or contact us at 844-INMARK-1.
You may think you are getting enough sleep with 6 hours a night, maybe less. You probably think you’re built for that lifestyle. Honestly, you are not. In rare occasions, some people can function the same with 5-6 hours of sleep. Most people do need 7-8 hours of sleep each night. The benefits of getting enough sleep will begin to show in your every day productivity and life. Ranging from your health, to mood, and even your sex life. You may want to think twice about staying up an hour or two later than you are supposed to.
1. ( ͡° ͜ʖ ͡°) Your Mood!
Sleeping less will directly effect your next day! It can ultimately ruin your day as it effects your mood and increases your level of stress. Repeatedly getting insufficient sleep can cause symptoms of depression, lower self esteem, and more anxiety. Sleep deprivation has more of an effect on your mood than anything else, so think about how you want your day to go. It starts the night before when you are deciding to sleep early, or binge watching that Netflix series.
2. Improves Your Sex Life
Libido is defined as sexual desire. The less sleep one gets will lower their libido as well as increasing sexual problems. When you are sleeping your body is recovering, whether it be your muscles recovering from a work out, your metabolism working hard, or your testosterone levels, which boosts sexual drive for both men and women.
3. Mental Capabilities
Sleep deprivation effects everything about you and your mental functionality especially. Getting sufficient sleep will help you with short term memory, for adults and children. Sleep deprivation impairs your ability to learn and grasp things in your head. You may notice that when you are not fully rested it is harder to focus on anything. From people talking to you to even driving. Driving with little to no sleep is basically the same thing as driving under the influence. Drowsy driving is responsible for 100,000 crashes and 1,500 deaths every year.
4. Your Overall Health
Getting enough sleep will help prevent petty sicknesses like the common cold! When your immune system is strong and you are well rested, it will be harder for little viruses to get through. This saves you time and money in the long run. Those spending all their time awake are more inclined to getting sick and being under the weather.
At the end of the day, sleep is your decision if you don’t suffer from any sleep depriving illness, like insomnia. You should sleep at least seven to nine hours and you’ll reap the benefits of resting your body. The same way you charge your phone is the same way you should rest your body!
Goals. Whether it was to make more sales or to lose that extra weight you put on from holiday ‘cookie’ season, everyone can relate to making a plan and wanting to achieve it. Setting goals and feeling a sense of achievement is inherent in human behavior, which is why you’ll hear the word constantly both in the workplace and in life in general.
So why do we need to accomplish goals? Achievement is needed in order to survive. An example of this can be taken from infants. Learning to walk is an achievement needed in order to become independent. Infants learn what is expected of them through observing others and then, when the time is right, they decide it’s time for them to learn. Then they try, fall, fall again, and fall some more. Then, after some bruises and close calls, they succeed. And once they’ve walked everywhere -some to places they shouldn’t be going- they start running. They keep building off of their last achievement and continue learning and growing.
But if you’re reading this, odds are you are no longer an infant. So why is it that it seems harder to achieve goals now, especially since we have become the independent beings that we looked up to as infants? How many times have you successfully made a goal yet failed to follow through to the end?
The fact of the matter is that most people these days actually accomplish very little. We live in a culture full of multi-tasking and taking on too many projects. Rarely do we pick one thing, focus all of our energy on it, and work at it until its end. In order to gain a sense of fulfillment, completion of goals is necessary. The answer to completing goals is by creating them through the SMART goal method. By following these steps, you will be well on your way to happiness and achievement in no time.
When creating your goal, the first thing you want to do is make sure it is one that is clear and specific. It should be something that can be understood by anyone who reads or asks about it. If not clear and specific, it is easy to lose motivation and focus. When creating your goal, it’s important that it can answer these 5 ‘W’ questions:
After you have made your goal specific, the next step is to make it measurable. You want to have an idea of how you will be able to tell if you are progressing during the goal journey. If able to measure success throughout the process, not only will you be able to see where all of your hard work is going, but you’ll also be more motivated to complete it since your mind will think you are closer to the finish line.
In order to have a positive relationship with the goal you have set up, as well as the future goals you will set up, you want to make sure that your goal is achievable. At the same time, you want to make sure that your goal is also a challenge for yourself and something you really have to work for. If the goal is too easy to complete, personal growth and resiliency do not have the opportunity to increase. Goals are meant to challenge and progress. They are never meant to halt progress.
You want to make sure you are working toward your goal. However, you also need to consider the timing and where you are in your journey. In addition to this, you also want to look at who will benefit from it other than you. If others are involved, are you still the right person to be completing it? Could someone else get it done who has a better chance of completing it? Ultimately, when creating your goal, consider if it is worthwhile, if the timing is right, if you are the right person to complete it, or if the economy is right.
The last thing you want to consider when creating your goal is that you want to make it time-bound. What this means is that there is a timeline with your goal, including when you complete it. Ultimately what this does is that it keeps you on track but also prevents everyday tasks from taking priority over your journey to goal completion.
The beauty about the SMART goal is that its steps are general enough to be applied to any area of your life. If you follow these simple requirements when drafting your goal, you’ll find yourself on the road to achievement in no time.
We’re stepping up our game this new year, introducing our Digital Screens for supermarket advertising in 2018! You may have a New Year’s resolution to fulfill, and so do we.
Affording innovative ways to advertise your small business in the local community is on the top of our list. This is exactly what we have done with our digital screens. Our state of the art digital screens is a new way for your business to gain exposure in our lane gate program.
Our digital screens place your ad on a high-definition video screen at the front of the store in the checkout lanes. Why wouldn’t you want your small business promoted on a screen that will catch the shopper’s eyes? That’s right, you would! With a synchronized video wall across the front of the store, it will be very hard for the shoppers to not glance at the screen at least twice.
These screens leverage the 41 minutes of in-store time and the 13.1 minutes of screen dwell time. This allows for the shoppers to walk around the store and see your ad at all times, no matter how long they are walking around they will see a different portion of the ad eventually. It presents engaging content and targeted promotional offers as they shop and while they wait to check out.
The world of advertising is always changing, and changing with the times is a must. At inMark, we try our best to stay at the top of the game with new ways to advertise in supermarkets. These digital screens will boost your business’ exposure to the top. Contact us for any inquiries.
If you are a small business, it is important for you to separate yourself from others in all aspects. A hashtag is a perfect way to separate yourself from the pact. A hashtag is the icing on your cake. It sweetens up your post while making it easier for others to find it. If your hashtag is unique, there will be less posts associated with it leading to your post being at the top of the list when searched for. Using a commonly used hashtag will make it tedious to find in a pool of posts. Learning how to utilize a hashtag is beneficial to your branding and presence on social media. Here are a few tips we have accumulated to help you out!
Pro Tips for Hashtags
For a small company to make a big impact in a community, it needs to keep online content, especially hashtags, local. That doesn’t mean every hashtag needs to include the town or state you’re operating in, but it should definitely be included in at least a few. It’s all about your audience and target market, how they think and where they are.
If your service is lawn care, there’s no point posting “#couch #lion #lamp,” right? What would that do for your business? Absolutely nothing. Again, think about what is relevant to your current audience and the audience you are want to target and attract.
Out of the captions
Hashtags will help you get views, but you also don’t want to annoy the audience you already have. There’s not much worse than a tweet or Instagram post that’s mostly, if not all, hashtags. Use the hashtags strategically. Reply to one of your tweets or comment on your Instagram posts with them, it’s just as effective if not more.
Twitonomy: View the top 10 hashtags of any twitter user. Simply search their twitter handle and discover their frequently used hashtags. Want to know what a successful company in your industry is tweeting? This is an easy way!
Hashtagify.me: Another top 10 hashtag tool but based on a key word. Have a post about #art but not sure what related hashtags to tweet with it? Use Hashtagify.me to find out hashtags related to #art.
Twitter’s tailored trends: One of the most basic and free tools to figuring out what to tweet. The hashtags in the trending section on twitter are based on your location and who you follow. Your audience is key to your business, so knowing what they’re tweeting and care about will help you develop your tweets.
It’s rare for a social media platform to not support hashtags. However, here are four social media sites where hashtags aren’t just supported–they’re used.
Facebook: Facebook is one of the newest social media sites that has added hashtag support. Hashtags link posts to a list of posts, by friends and non-friends, with the same hashtag.
Instagram: You can both link to and search hashtags on Instagram. Both will lead to two groups of Instagram posts with that hashtag in it: Top posts and most recent. It will also show related hashtags on the top of the page, a useful tool if you are stuck on other hashtags to add to your post.
Twitter: The first social media site to implement hashtags into their site. Twitter tracks trending hashtags, are used by journalists, for government updates, and to cover political and entertainment events. Twitter’s use of hashtags is more of a #livefeed. When searching a hashtag, there are three ways to filter the results: all, top, or people you follow.
Pinterest: Pinterest hashtags mark and search for content. Clicking on hashtags in a pin description directs results that contain the same hashtag.
Creating a new hashtag for your campaign can be difficult. If you need help with your presence on social media, contact us at inMark.
In whatever it is you do, believing in yourself is the first step. It is amazing how powerful your mind. Really believing you are not good enough will make you fall in to a repeating self fulfilling prophecy. You will ultimately kill your chances before you even tried.
If you don’t believe in your abilities who will? Your parents, if you’re lucky enough, but at the end of the day your confidence is your key to success. Your psyche is important to uphold. Feed it how you would feed a plant. Talk to it, talk yourself up! “I can do this, I believe in myself”. You’ll start to walk the walk once you talk the talk.
Most people don’t succeed because they don’t even try. Like the legend Michael Jordan once said, “There have been times when I have failed. But there have never been times when I thought I would fail”. This mentality is how he succeeded. No challenge was to great for him in his mind, and even when he failed, at least he gave it his all.
Now, Michael Jordan was no scrub either, but he failed as much as he succeeded. The thing is, he never quit. With persistence and effort he has become a household name. This applies to anyone trying to be the best versions of themselves. Don’t let your failures bring down your confidence.
The next time you don’t believe in yourself, take a step back and think about how great you are. The smallest accomplishments can do a lot for your self-esteem. Push forward and progress, no matter how many times you may fall.