10 Reasons why all small businesses need a website
In this day and age not being present on a digital platform can truly hurt your business exponentially. About 60% of very small businesses (those with one to five employees) do not have a website, rather opting for a Facebook page due to familiarity and cost. However, Facebook will only get your business in front of your immediate friends and maybe their friends. In order to gain reach and credibility, a professional looking website is imperative. It will not only showcase your products/services but as you add to your website, it will start to increase the likelihood that you appear as the top choice in your area within your industry.
Word of mouth marketing is still a very effective and inexpensive way to gain customers, however, it should be paired with a wonderful website. Your website is the face of your business and first impressions are everything. Still not convinced that you need a website? Read on to find out why you may be missing out.
Why You Need a Website
The digital age of marketing is here whether you are prepared for it or not. In order to compete and keep your business relevant and afloat, you must take the first step and a website is one in the right direction. If you would like more information regarding a website for your business, contact the inMark Media team, which is dedicated to making your business grow.
With the exponential growth we have had the pleasure of seeing, we have no choice but to grow with it. With great growth comes great responsibility… it goes something like that right? Well, we are proud to announce that we have found a bigger and better location for all of our team members!
A View by the Water
When you grew up it was normal to outgrow the clothes you used to fit in. This is what we are going through with our office space. Our old space is located in White Plains and we have finally moved into our new home! Our new office is located in the Hudson River Landing, 145 Palisade St, Dobbs Ferry, NY! With a bigger space for more team members, and a beautiful view of the historic Hudson River we are going to be a little more quirkier coming in to make you the best-known business in your area! As long as we are open, our doors are open to everyone! Stop by, check out where the magic happens, and learn more about us and our process!
New Products Coming Soon…
We have been working day and night to bring more innovative products to the realm of supermarket advertising. We wish for our clients to be patient because we know we won’t disappoint when the time comes. Our mission will always be to bring the best out of each of our clients and push their brand to become the most well-known in their community. These products will do exactly that and we can’t wait for it to be open to the public!
We have recently introduced our huddles to the public. Everyone from clients to friends, to strangers, to family, are all welcome to be a part of something bigger than us that we take deep pride in. Providing value upfront without having to sell a product. It is completely free and open to anyone wishing to join us in our endeavor to motivate and bring joy to your day.
Check out one of our huddles below and subscribe to receive an email every Tuesday morning!
Have you ever stayed awake at night thinking about life after achieving your goals? YOU ARE NOT ALONE. If you are like everyone else with goals, you probably think very hard about what you will do once you achieve the goals you’ve set out to accomplish. And we are here to assure you that your goals will only grow after you reach them!
“Go as far as you can see, when you get there, you’ll be able to see farther.”
Disclaimer: The analogy you are about to read is thanks to our lovely Creative Strategist, Lauren Don.
This is like driving on a long road on a foggy night in that you’re only able to see as far out as your headlights allow you to, but we don’t just quit driving. Instead, we trust the road we are on and proceed with caution to get to where we can see, and simultaneously seeing farther than what was previously visible.
We often struggle to grind out a long process to achieve our goals because, in a world where instant gratification is awarded, we don’t take the time, nor have the patience to travel down a long road with the light at the end of the tunnel. The thing is… if we do “trust the process” and continue down the path of achieving our goals, then we will ultimately grow as individuals and have the capacity to set newer and better goals.
So I implore you to continue on your journey even if you can’t see the end! Enjoy the rest of your Tuesday and feel free to share this article with any loved ones who may be taking their lives for granted! Subscribe to our weekly newsletter here!
As a small business, it can be difficult to get noticed during the holidays, that’s where supermarket advertising can help. Well established businesses usually get all the business because people tend to stick to the sure outcome when buying a product or service. Getting your ads out in the open can be difficult because of all of the big time ads that get most of the exposure. With 4 of July approaching, why wouldn’t you want to be in a place where people have to go to get their ingredients for a proper BBQ!
Getting noticed in the supermarket is the easy way of exposing your small business to the local community. With inMark’s strategically placed advertisements in the supermarkets, it is hard to go through the process of buying groceries without seeing these ads. During the holidays when supermarkets get busy, especially on the 4th of July when people are going to the supermarkets to buy ingredients for their BBQs.
These are a few reasons why you’ll get noticed through supermarket advertising!
Supermarket shoppers already go to the supermarket 2 to 3 times a week. During the holidays this number will increase because people are either traveling to eat dinner at someone’s house, or hosting people themselves. This calls for more trips to the supermarket for more food! More trips to the supermarket mean more times these customers will see your ad.
Location is key and where your advertisement is shown is the most important aspect of the actual ad. Ads in newspapers and tv commercials will ultimately do little for your business. In the supermarket, each of inMark’s advertisements is strategically placed to where the customer’s eyes will be looking. This guarantees the exposure of your local business.
Pointless adds are ones that target the wrong audience. Who can see your ad is very important to your local business. You don’t want your ad as a tv commercial for a child, or on a newspaper, nobody reads. Placing your ad in our partner supermarkets will guarantee local exposure to the community around your small business.
You know your target audience better than anyone. With inMark Media, you choose which stores you would like your ad in. This is crucial because you choose stores that make the most sense for you. Your target audience most likely shops at supermarkets, it is up to you in which store your ad should be placed.
Holidays are a hit or miss for businesses. Allow us to make holidays your favorite season. For inquiries contact us at inmarkmg.com.
Our bodies are meant to get exercise to stay fit and we benefit in multiple ways when we do. The same applies to our minds. Some people neglect the most important part of our body aside from our hearts, THE BRAIN. There are multiple studies proving exercise is essential to our mind the more we age. It is pretty easy to exercise your mind, it just takes some extra effort out of your day. The mind coasts through the day when you perform daily routines…Switch it up! Here are some different exercises you can work on to keep your brain active and healthy. (None of these are video games.)
Math With No Help
Nowadays it is so easy to fall in the trap of everything being oversimplified. This causes our brains to relax a little too much, maybe even just too much. We are so quick to use a calculator for the easiest math problems. Try and solve it in your head, with no calculator, or pen and paper. This will get your brain thinking harder than usual. Ding ding ding! That right there is an exercise!
Righty to Lefty or Lefty to Righty
This one is self explanatory, try using your less dominant hand once in a while. When you wake up and brush your teeth use your other hand. Next time you try to throw a paper ball into the trash can use your other hand. You can even try eating with your opposite hand. Its a change of routine that will exercise different parts of your brain.
Memorize That List
Next time you need to go shopping, take down a mental note of your list. This list can be of anything, you just have to remember it! We get so carried away with writing notes in our phones or on a paper, we hardly take time to actually remember things. Challenge yourself, recite the list an hour later and try your best to remember everything.
Less GPS, Yes Less GPS
Traveling has gotten too easy with the creation of the GPS. Back in my father’s day they traveled off of memory or learning new routes by actually remembering how to get to their destination. Now, we use our GPS for the smallest distances and forget how we got there. If getting to a new destination is a must then use your GPS to save time, but on your way back try getting home without it. You’ll use your brain a whole lot doing so.
Small business’ investment is an important part of a businesses’ growth. It would be foolish to think that just “doing business” will be good enough to grow your business to the height you wish it to be. But how you invest is just as important as actually investing. So how should a business invest their time and money?
Strong online presence:
Your online presence is like your resume. It’s your chance to promote all the best attributes of your company in as many ways as you’d like.
That doesn’t just mean a website. That means Twitter, Facebook, Instagram, Pinterest accounts and just about any other social media platform that serves your business’ goals.
Your online presence reinforces your brand to your audience over multiple platforms. Unity and symmetry across your accounts will help you maintain your image as credible.
Maybe you don’t know how to brand your business on social media. Or, you don’t know how to grow your business into the multi-million-dollar business you want it to be one day.
Maybe you think you know all the skills and steps. But, let’s face it, nothing ever goes as planned, and you will probably still fail at some point along the way.
That’s why mentors and coaches are so important for small businesses to invest in. If you create a relationship with a successful businessperson in the same industry as your small business, they will know all the ups and downs and fails and successes that you can make.
They’ll guide your business to success by picking you back up off your feet and leading you in the right direction.
If you’re running your business, then you already have enough anxieties keeping you up late at night.
An investment in an administrative intern will take away the mundane office tasks that are nothing more than mere time-wasters.
Instead, you can spend your time focused on the business issues that are essential to the prosperity of your business.
This is probably the most beneficial step you can take for the overall triumph of your business. An investment in yourself is an investment in all the activities you are involved in throughout your day.
Taking 10 minutes to meditate in the morning or getting in a 30-minute gym trip after work will have immense benefits on your ability to focus and work efficiently throughout the work week.
Remember when you were younger getting upset over something you put a lot of time into, and your mom would tell you to ‘not put all your eggs in one basket’?
Well, that saying isn’t going anywhere, soon. It’s even important for running your small business. Investing in your business is the only way it will actually grow.
But, if you put all of your focus on one or two aspects of your business, that’s risking disaster. Seriously.
Have you ever noticed no matter how far you get or how many things you have, you’ll always want more? Well, we’re here to express that you should value what you have as much as you value what you are chasing. It is an ongoing cycle that will never end unless you quit chasing what you don’t have and appreciate everything you do.
This brings us to our quote of the day!
“Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.”- Epicurus
When we spoke about this, there were many insightful takes on it.
When you chase things in life whether it is material things, money, or goals, it is easy to lose sight of what you’ve already garnered and experienced. You will never be truly happy if you are always chasing what is next. Nevertheless, it is important to want more for yourself, but it is even more important to appreciate how far you’ve come and what you do have. There will always be things you don’t have, be happy with what is yours!
You don’t know what you have until you lose it.
Wanting more is normal but it is important to be grateful for what you have. No matter how bad you think you are doing, there is always someone worse off than you are. This shouldn’t take away from what you want but add to the appreciation of you getting what you want.
Live your life appreciating what you have and you will be that much happier! Enjoy the rest of your Tuesday and feel free to share this article with any loved ones who may be taking their lives for granted! Subscribe to our weekly newsletter here!
To stay at the top of your competitors you need to find innovative ways to further grow your success. How we are dealing with this is by introducing new products a business owner like yourself can use to grow your own brand! Read more to see how we are changing supermarket advertising!
Affording innovative ways to advertise your small business in the local community is on the top of our list. This is exactly what we have done with our digital screens. Our state of the art digital screens is a new way for your business to gain exposure in our lane gate program.
Our digital screens place your ad on a high-definition video screen at the front of the store in the checkout lanes. Why wouldn’t you want your small business promoted on a screen that will catch the shopper’s eyes? That’s right, you would! With a synchronized video wall across the front of the store, it will be very hard for the shoppers to not glance at the screen at least twice.
These screens leverage the 41 minutes of in-store time and the 13.1 minutes of screen dwell time. This allows for the shoppers to walk around the store and see your ad at all times, no matter how long they are walking around they will see a different portion of the ad eventually. It presents engaging content and targeted promotional offers as they shop and while they wait to check out.
The world of advertising is always changing, and changing with the times is a must. At inMark, we try our best to stay at the top of the game with new ways to advertise in supermarkets. These digital screens will boost your business’ exposure to the top. Contact us to get your business in a supermarket near you!
If you haven’t done so, subscribe to our weekly motivational newsletter and wake up to a nice message every Tuesday!
A picture speaks a thousand words, but even that can be too little for the message you want to articulate to your audience. In short, if you wanted to add more words to thousand that a picture already speaks, it may come out cluttered and unappealing to your viewer! As a strategic marketer, how do you get past the confinements of still graphics?
Make them POP!
No wonder more people are transitioning to motion graphics and telling a story through a short video that can speak volumes to your followers.
Tell A Story
Motion graphics have more potential to create a story than a picture can. Being confined to a still picture calls for imagination and interpretation, but a motion graphic can be much more direct about what you want to convey. With 10 seconds of moving pictures, you can fit 10x the amount of words and captivate your audience. With a combination of pictures, videos, and text, you can properly articulate the point of the motion graphic and do so without pressuring your audience or overwhelm them with a 5-minute long video! People just don’t have the attention span to sit and watch full videos, 10 seconds are more than enough!
Show off your skills!
A 10-second video uploaded to Instagram or Facebook will say a lot more and also bring value to your brand. Let your audience know you have a talented team behind you that can create custom content. Your audience will notice when you use a motion graphic because you aren’t just another picture or post on their feed. Woo them with a nicely done short clip, if you need help creating custom content, I only hear great things about inMark’s design team!
Aren’t you more likely to show a friend a video you saw on social media than a regular picture or plain-old text you had to spend 5 minutes reading? I know I send cool and/or funny videos to my group of friends all the time. This is the same potential motion graphics will have on your content. People may take it and repost it on their own pages.
You will also gain more feedback from your audience after watching a video. A picture or text will easily be scrolled past, but watching a 10-second video gives the user more time on your page or post to leave a comment.
Why settle for stagnant when you can have a motion? In short, you have nothing to lose moving towards motion graphics, they’ll catch and keep your audience’s attention! Take advantage of our team and find out how we can create custom content for your business.
“Me” time is the most important time of your day and is crucial to bringing happiness in your stress-filled day. It can be hard to break out of a daily routine, especially when we coast through our days mindlessly. Waking up at the same time every morning, going to work, getting out, and going to sleep can get repetitive. It can make you feel unaccomplished at times, more so, bored with your routine. If you feel this way its time to spice things up and take care of yourself. Mentally or physically whatever it is, the point is to make you feel better. Here are some ways you can make some time to care for yourself.
Don’t be scared to be in your own head. Learning about yourself can help you grow in many ways. Making time to meditate will make your day a bit easier and it has plenty of mental and physical benefits. The hardest part of meditating is finding the time and actually doing it. Now it is up to you if you would like to wake up 15 minutes earlier to start your day with meditation, in the middle of the day during lunch, at the end of the day, or all three.
Find a Hobby
Going through our days mindlessly can get boring and repetitive. The key to brightening your day is finding a time to do something for yourself. Now, this can be anything you enjoy doing. After a long day at work, or completing chores, I enjoy watching the NBA. This gives me something to look forward to at night knowing this my “me time” and it gives me a sense of relief knowing after I get everything done I can relax and watch the artistry in my favorite sport. A hobby can be as simple as collecting stones that look like chips.
There is no better way to work on yourself than actually getting exercise. At times it can be hard to motivate yourself to go to the gym or go for a run. Actually doing so will make you feel a lot better about yourself as you work on your well being. Even if it is difficult to give yourself that pep talk to make it to the gym, you can always do some home workouts. Push-ups before the shower, after waking up, or before going to sleep can be a great start.
Maintain Your Relationships
We often go through life unappreciative of the small things in life. Our family and friends are our biggest supporters and sometimes we forget to appreciate them. A simple text or call sharing your day with each other, or even letting them know your appreciation for them in your life will make your day better and much more meaningful. As well as making them feel good about being your life.
At the end of the day, you are your most important asset. Take care of yourself, mind, body, and soul. Having “me” time in your day will help you find happiness in days that are not going in your favor. Take some of these tips and incorporate into your life however you see fit!