“Me” time is the most important time of your day and is crucial to bringing happiness in your stress filled day. It can be hard to break out of a daily routine, especially when we coast through our days mindlessly. Waking up at the same time every morning, going to work, getting out, and going to sleep can get repetitive. It can make you feel unaccomplished at times, more so, bored with your routine. If you feel this way its time to spice things up and take care of yourself. Mentally or physically what ever it is, the point is to make you feel better. Here are some ways you can make some time to care for yourself.
Don’t be scared to be in your own head. Learning about yourself can help you grow in many ways. Making time to meditate will make your day a bit easier and it has plenty of mental and physical benefits. The hardest part of meditating is finding the time and actually doing it. Now it is up to you if you would like to wake up 15 minutes earlier to start your day with meditation, in the middle of the day during lunch, at the end of the day, or all three.
Find a Hobby
Going through our days mindlessly can get boring and repetitive. The key to brightening your day is finding a time to do something for yourself. Now, this can be anything you enjoy doing. After a long day at work, or completing chores, I enjoy watching the NBA. This gives me something to look forward to at night knowing this my “me time” and it gives me a sense of relief knowing after I get everything done I can relax and watch the artistry in my favorite sport. A hobby can be as simple as collecting stones that look like chips.
There is no better way to work on yourself than actually getting exercise. At times it can be hard to motivate yourself to go to the gym or go for a run. Actually doing so will make you feel a lot better about yourself as you work on your well being. Even if it is difficult to give yourself that pep talk to make it to the gym, you can always do some home workouts. Push ups before the shower, after waking up, or before going to sleep can be a great start.
Maintain Your Relationships
We often go through life unappreciative of the small things in life. Our family and friends are our biggest supporters and sometimes we forget to appreciate them. A simple text or call sharing your day with each other, or even letting them know your appreciation for them in your life will make your day better and much more meaningful. As well as making them feel good about being your life.
At the end of the day you are your most important asset. Take care of yourself, mind, body, and soul. Having “me” time in your day will help you find happiness in days that are not going in your favor. Take some of these tips and incorporate into your life however you see fit!
At inMark Media we strive to build our team around like-minded, goal oriented people. Creativity is a plus! Allow us to introduce our newly found copywriter, Cristian Gonzalez.
Everyone at inMark Media is one of a kind, this is no different about Cristian. Using a creative twist to add to the personality he shows in his writing adds to his bubbly personality. Graduating from the University at Albany, with a degree in Communications, he enjoys other hobbies to work on his creativeness. Whether its being savvy on the basketball court, or jokingly free-styling during his lunch break, he is always working on being the best he can be. Willing to be a part of a team is only half of the process, working to be a part of a team is the next. inMark Media is glad to have a willing learner and a hard worker on our team.
Here are some questions we asked Cris about the culture at inMark Media.
“I like a lot of things about the culture here. I’ve only been here for a few weeks and it feels like forever. I already feel as if the people here are my family. Plus, anywhere I can bring my chili dip for a potluck two weeks in is where I want to be.”
2. What is your “why”?
“Anything I do is for my parents, they have given so much to me that I can only repay them with my best effort in everything I do. I represent what they have molded me to be so I do it for them.”
3. Do you have a favorite quote you live by?
“’Keep grinding boy, your life can change in one year, and even when it’s dark out, the sun is shining somewhere’ – J.Cole. Tell myself this anytime I get down about something, never know when your chance is coming.”
As a small business, it can be difficult to get noticed during the holidays, that’s where supermarket advertising can help. Well established businesses usually get all the business because people tend to stick to the sure outcome when buying a product or service. Getting your ads out in the open can be difficult because of all of the big time ads that get most of the exposure.
Getting noticed in the supermarket is the easy way of exposing your small business to the local community. With inMark’s strategically placed advertisements in the supermarkets, it is hard to go through the process of buying groceries without seeing these ads. Especially during the holidays when people are going to the supermarkets to buy ingredients for their family meals.
These are a few reasons why you’ll get noticed through supermarket advertising!
Supermarket shoppers already go to the supermarket 2 to 3 times a week. During the holidays this number will increase because people are either traveling to eat dinner at someone’s house, or hosting people themselves. This calls for more trips to the supermarket for more food! More trips to the supermarket means more times these customers will see your ad.
Location is key and where your advertisement is shown is the most important aspect of the actual ad. Ads in newspapers and tv commercials will ultimately do little for your business. In the supermarket, each of inMark’s advertisements is strategically placed to where the customer’s eyes will be looking. This guarantees the exposure of your local business.
Pointless adds are ones that target the wrong audience. Who can see your ad is very important to your local business. You don’t want your ad as a tv commercial for a child, or on a newspaper nobody reads. Placing your ad in our partner supermarkets will guarantee local exposure to the community around your small business.
You know your target audience better than anyone. With inMark Media, you choose which stores you would like your ad in. This is crucial because you choose stores that make the most sense for you. Your target audience most likely shops at supermarkets, it is up to you in which store your ad should be placed.
Holidays are a hit or miss for businesses. Allow us to make holidays your favorite season. For inquiries contact us at inmarkmg.com.
Learning to utilize supermarket advertising will help your local business gain exposure where it counts. Marketing opportunities are easy to come by, but the right one will properly brand your business into a household name.
Using the old fashioned print advertising won’t get you anywhere nowadays. Let’s be honest, not many people pick up newspapers today. TV advertising can work, but you have to localize the commercials, it costs too much, and at the end of the day people will probably be distracted while it is playing. Now take a look at how supermarket advertising benefits your local business.
Your target audience is the most important part about your ad. You can have the best ad, but targeting the wrong audience will get you no where. When you choose to advertise in supermarkets, you choose which supermarket will have the most leads for you as a business. A local supermarket, with local shoppers, will definitely help your local business. Even if those shoppers don’t need your service, they can point someone else in your direction.
Once you know who your target audience is, you can focus on how they will see your ad. Of course there are many ways to reach people. Have you ever thought about in the supermarket where they visit 2 to 3 times a week? Our ads are strategically placed around the store whether its our welcome centers at the entrance of the store, or at the end with our brand bars at the grocery belt. People will see your ad but it won’t be successful unless it leaves an impression.
How do you leave a long lasting impression? Repetition is key. The more time your target audience spends in the store, the longer they are exposed to your business. These shoppers will see your ad every time they need to grab something at the supermarket. They’ll know your company subconsciously even if they don’t want to.
Now that you know how to utilize supermarket advertising, contact us at inMark Media to get started!
Managing multiple social media accounts can be a daunting task when you want to be as efficient as possible. Whether you are running accounts for different clients and you need to be more organized, or you are promoting your own brand on multiple surfaces, it is easier to have everything easily accessible. Luckily you aren’t the only person going through this. There are many apps that you can use to help you in your endeavors. Many are alike and many are different, depending on what you want out of it is up to you. Here is a list of the best social media management apps for different purposes.
This is the best app to manage multiple accounts and posting content. It is great for a person managing a few accounts, or an agency handling hundreds of clients. Add as many accounts as you would like, and here you will be able to schedule your content according to your marketing campaign and view everything on one dashboard.
If you are looking for the analytics to your marketing campaign, then you should try out Hubspot. There are many apps that support scheduling and posting content through multiple accounts, but few actually show you the data metrics of your content. You can directly see which post led to the most leads or purchases.
This one is pretty self explanatory. If you handle accounts solely on Twitter, then this the app for you. Twitter is fast paced and handling one account can be overwhelming. TweetDeck allows you to manage multiple conversations through different accounts on one platform, and at no cost!
If This Then That is a great automation tool to manage multiple apps, websites, and social media platforms. This tool will make covering these platforms easily when you are running a blog, a website, and a few social media accounts. You enter a function which is the “If This”, and you enter a “Then That” which is what will happen for that function. For example, if I post a blog on my website, then I post the link to my Twitter and Instagram accounts.
Buffer is amazing in that it does everything you need it to do. You can manage and schedule content as you please, check out data metrics for your posted content. If you are less experienced in the realm of social media, Buffer helps post content at the best possible times throughout the day.
I hope this list narrows down your choices when choosing a tool for your marketing campaign. If you are still having trouble managing your social media accounts, contact us at inMark Media.
There are many ways you can do to improve your quality of life. Waking up a little earlier, starting a routine, appreciating the small things, thinking positive, and EATING BETTER. Our bodies are our temples, why wouldn’t we take care of it like we do with our houses or cars?There are different kinds of diets to go on, some more extreme than others, but any move in the right direction will lead to improving your life. The best diet for me personally, is as easy as watching what you eat and how much of it you’re eating.
It is hard to find the right diet for yourself. Some people think eating less is good for their health. This does the exact opposite for your body. Your body’s metabolism will slow to preserve the nutrients in the food you do eat. Dieting is about watching what you do eat. Eating many small portions throughout the day will keep your metabolism running and in essence continuously extracting nutrients from the food. This will also keep you from “cheating” because you aren’t starving yourself. Stick to foods that are less processed, and go with organic choices. Even if you decide to eat something like pizza, do so once in a while.
One of the easiest things you can do for any diet is adding water. Our bodies are made up mostly of water, so why would we deprive it from the most essential liquid. Obviously water has its own taste, which is nothing. Nothing can taste different at times, confusing right? Well if you want to add some flavor, spike it with some lemon, watermelons, mint, and what ever your taste buds enjoy. Water does so much for our diet, it can help fill you up before a meal so you eat less, flushes out any toxins you may have through our pores and urination, and its a whopping amount of 0 calories!
Stick To The Plan
The hardest task of a diet is actually abiding by it. We tend to set goals for ourselves that we would like to reach, but are unrealistic for our ways of life. You know yourself better than anyone, set realistic goals. If you drink a lot of soda, try cutting back and substituting it with water. If you love pizza, try using it as a reward for the end of the week after eating healthier options. Setting realistic goals will make it easier to follow and achieve.
Following a diet can be a difficult at times but the benefits are tremendous. Eating better has a direct correlation on how you feel. Have you ever ate McDonalds and felt groggy after? Instead eat a healthier choice and you may feel more energized. Your day will be better if you stick to your diet because one, you feel accomplished sticking to your diet improving your mood, and your body will thank you for feeding it nutritionally.
It feels good to have a feel good routine. Starting your day right can lead to a better rest of the day. It also makes you feel better knowing someone is listening to you. This all ties into our daily huddles at inMark Media. Our daily huddles consist of learning, understanding, laughing, and a sense of community. We all come in to work with our coffees in hand ready to start our days. We work until about 10:45am each day. Then it is time for a 15-minute pause in our hectic days to gather around and share our thoughts about a quote with a positive message.
The daily quote is always one that promotes growth, positivity, learning new things, or is simply motivational. When the daily quote is read, each of us speak about how that quote resonated with us. This is important to get into the mind of others because we each have something different to say, everyone reacts differently. It works so well because everyone has their own mind, so one quote can have many different meanings, and someone could say something that resonates with you to build off of. Just like we do in our office, build each other up, apposed to breaking each other down for our own benefit. We work as a team, when someone is down, we pick them back up. It benefits all of us at the end of the day.
“I am best version of myself when I am with you.”
The quote above is an example of our daily quote. Such a simple quote, yet so many interpretations can be made of it. One can take this a specific person in their life that pushes them to be great, or just the team around us that pushes each of us to be the best version of ourselves each day. We try to take something away from each daily huddle, we look to progress in one way or another. That is why everyone enjoys coming in to work, we are always growing, and striving for best no matter the circumstances.
The daily huddle is our team’s way of picking up each other for the day. Making sure no one is stuck on anything, and if they are they have a whole team of people to count on. It also serves as a breather before our lunch break. We get to get our minds off of work for aa bit and have some good convo to set up the tone for the rest of the day. After the huddle everybody is usually more motivated to get back to work. At inMark Media you have a group of like minded people supporting you, your goals, and the team’s goals.
In some aspects it’s very convenient that communication and media are practically embedded into our daily lives. But, in terms of figuring out which marketing channels to use, this creates an extremely overwhelming atmosphere for new and existing businesses.
So, where do you begin?
Well, first we need to understand the differences in two strategies: one or multi-channel marketing. Although the latter is more advanced and usually used by bigger companies with larger marketing departments or hired marketing consultants, the strategy may not be completely out of the question for a newer, smaller company.
But, this multi-channel marketing strategy is often where things can get pretty overwhelming and convoluted. Why? Because each individual channel also has various techniques and processes that serve different purposes to master brand-to-consumer communication.
Instead, let’s take a seat back, look at your company and its goals, and answer some basic questions.
Sure, it may seem like an oversimplification, but overcomplicating the issue early on will only lead to an extremely messy situation later.
So, how are these questions going to help you?
Well, it seems obvious enough, but understanding who you are trying to reach is the foundation for your entire marketing strategy. If you begin creating SEO content about children’s toys, but you are trying to reach children aged 8-12, you’re already setting yourself up for failure.
Tip: Age is not enough. Learn more about your target audience than you think you need to know. Where are they from? What do they like to do? What do they do in their free time? All of these questions (and many more questions) will help you determine the answer to the next question: where is your target audience?
So, creating SEO content wouldn’t be the best idea for 8-12 year olds, because they probably aren’t going to sit down to read and article on “the history of toy robots.” But, because of their placement in the younger generation, they probably are on the internet a decent amount. So instead of SEO, maybe create an Instagram or Twitter account, and/or create ads to appear on other apps. Figuring out the best channels to use for your business shouldn’t be too hard when you boil your business, and its goals, down to its most simplistic form.
Remember who your target audience is, where they are, and what they want. These three rules will lead you to the best marketing channels to use. If properly conquering a marketing strategy still seems slightly overwhelming, there is no shame in reaching out to a marketing agency for more guidance!
There are many more benefits of exercising regularly than there are drawbacks. Exercising regularly can help you in almost anything you want to improve on in your life. It can range from having a better body, to changing your mood, better sleep, and even having more energy. Don’t you wish you woke up to go to work actually having the energy to get through the day? Try starting off with a light run of some sort everyday, that will get your blood flowing.
Depending on the amount of exercise you do it can help you lose weight and tone your body, or just maintain the weight you are currently at. The more intense the exercise is the more calories you are going to burn. Burning calories is what helps you lose weight or open room for more calories to be indulged. Your exercise can either come from the gym, at home, or even on the way to work when you decide to walk up those dreadful stairs. Consistency is key!
Sometimes we get down on ourselves and need an emotional lift. People turn to many things to change their mood, but one of the best is exercising regularly. Exercising can be a good stress reliever when we’ve had a long day. Going to the gym or even on a 30 minute walk can help release various brain chemicals that can help relieve stress. The progress you make on your body will also help with your mood when you look in the mirror and see improvement.
Ever feel like you get tired too quick? Walking up one flight of stairs feels like you just walked up three? You guessed it! Exercising regularly can help with that. Exercising builds endurance and improves your muscle strength. Staying active gives you a better quality of life, in all aspects of it. It will better your blood flow, your heart and lungs. Long story short, you will be able to do more while getting tired less.
Like I said earlier, there are many more benefits to exercising regularly than there are drawbacks, if there are any. You will feel like a different person if you exercise consistently. You will not only FEEL better, but you will BE better. The more active you are the better your heart and lungs operate. It can also help clear your mind leaving you happier and more relaxed. So next time you want to take that elevator, think of your health and take those stairs.
Working your typical 9 to 5 will get very repetitive and dull. Waking up every morning to rush to work, driving through traffic, and dealing with those coworkers, who are just that, coworkers. When you work at inMark Media you really found a diamond in the rough.
The culture here is different than others, it is very uplifting and fun. Working with so many likeminded positive people will change those coworkers to friends that you work with. This makes everything you do just that much enjoyable. You want to get up in the morning, you don’t mind the traffic you have to go through, you are happy to be with your friends, and there is a lot of Dunkin’ that goes on around here.
It all starts from the top. Franco and Marco, our CEO and COO respectively, are both putting in efforts to instill that kind of culture in the work place. Hiring like minded people is very difficult, you don’t actually know a person until you hire them, anything before could be a bluff. After you hire the right people maintaining the culture should be a little easier. Franco and Marco instilled a sense of family, everything is so transparent with open door policies, team trips, and daily huddles. Everyone is always in communication in our group chat and pushing others to be the best versions of themselves each day.
Once Marco and Franco have instilled the culture they want, it is up to everyone else to buy into the culture to set it in stone. That is exactly what has happened. Your coworkers at inMark Media, strive to be the best versions of themselves, while encouraging others to do the same. Whether its going to the gym before or after work, denying the pizza from the new guy who has yet to learn the healthy lifestyle, or even a simple text of appreciation, at inMark Media we always grow as a family. To get to know each of the team members click here.